Apple Introduces 15-inch MacBook Pro with Force Touch Trackpad and New $1999 iMac with Retina 5K Display

Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life, and faster discrete graphics. Apple also introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a 14.7 million pixel display, quad-core processors, and AMD graphics, and lowered the price of the top-end iMac to $2,299. “The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage, and longer battery life to the 15-inch MacBook Pro with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”

Apple Announces New Environmental Initiatives in China

Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. “Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect — and create — as much sustainable working forest as needed to produce the virgin paper in our product packaging.” Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.