December 19, 2015
By Kyle Piscioniere
The Conferencing Zone brings readers the most important news in the world of conferencing. This week we saw two pair-ups, including one between industry giants Verizon and Cisco. We also debuted an exclusive interview with Logitech (News - Alert) then rounded out the week with commentary on the marriage between video conferencing and marketing. Let’s get into it:
The big news of the week comes from Verizon and Cisco (News - Alert). The two are putting together a cloud-based collaboration solution, designed to build on the specializations of both companies. Contributing Writer John Casaretto breaks down the new product in his article, analyzing its potential in the market, so be sure to check it out.
A smaller partnership came from Samsung (News - Alert) and Faceme, who are teaming up to build on their existing video conferencing offerings. The two are debuting Faceme Rooms, which will streamline and economize the remote meeting process. The product will facilitate full team meetings while regulating bandwidth in real time, minimizing hardware concerns, and providing customer support.
We also released an interview between Logitech and our own CEO Rich Tehrani. Logitech’s Jason Moss showcased the ConferenceCam Connect, a full audio and video device. The sleek, thermos-shaped device is a carry-on video camera with enhanced speakerphone, video capture, and sound quality. Check out the video for the full details.
Finally, writer Frank Griffin responded to a Forbes article on conferencing and marketing. With the personalization trend dominating marketing conversations, companies are turning to video conferencing for individualized marketing initiatives. Griffin breaks down how well video marketing has worked for the biggest companies, and how the strategy may (or may not) be accessible for businesses of certain sizes.
That’s it for our Conferencing Zone news this week. Join us early and often during the next (shortened) week for your industry updates, expert commentary, and analysis. See you then!