New App Store Review Guidelines

We’ve rewritten the App Review Guidelines to be more helpful, provide more context, and incorporate the guidelines for Mac apps. We hope these updates will help your app sail through App Review. While the guidelines themselves haven’t changed, the previous App Store and Mac App Store Review Guidelines will remain available for apps currently in the review process. View the new App Store Review Guidelines.

New App Store Review Guidelines

We’ve rewritten the App Review Guidelines to be more helpful, provide more context, and incorporate the guidelines for Mac apps. We hope these updates will help your app sail through App Review. While the guidelines themselves haven’t changed, the previous App Store and Mac App Store Review Guidelines will remain available for apps currently in the review process. View the new App Store Review Guidelines.

Coming Soon to the App Store

We’re introducing exciting new capabilities and tools designed to help grow your app’s business and engage with new and existing customers on the App Store.

Search Ads
Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app while respecting their privacy. Starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action. Learn more about Search Ads.

Subscription Enhancements
We’re opening auto-renewable subscriptions to all app categories including games, increasing developer revenue for eligible subscriptions after one year, providing greater pricing flexibility, and more. Learn about what’s new in subscriptions.

Coming Soon to the App Store

We’re introducing exciting new capabilities and tools designed to help grow your app’s business and engage with new and existing customers on the App Store.

Search Ads
Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app while respecting their privacy. Starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action. Learn more about Search Ads.

Subscription Enhancements
We’re opening auto-renewable subscriptions to all app categories including games, increasing developer revenue for eligible subscriptions after one year, providing greater pricing flexibility, and more. Learn about what’s new in subscriptions.