Apple Announces New Environmental Initiatives in China

Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. “Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect — and create — as much sustainable working forest as needed to produce the virgin paper in our product packaging.” Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.