Knight Composites, a company that produces bike wheels, is fairly new on the scene. However, the company is looking to expand and grow its reach, the quicker the better. To do that, it has decided to take on Tyler Robertson as the new director of sales and marketing.
This hire is a smart move by Knight Composites because Robertson has over 15 years in the cycling industry under his belt. Over the years, he has learned about retail, manufacturing, agency and distribution, all within the cycling field.
The idea for Knight Composites was created on the back of a napkin in an airport by founders Jim and Beverly. The two knew a lot about the industry and believed that they could create a faster wheel. Now, with Robertson on their side, they’re gaining a team member who can bring even more knowledge to the team.Image via Bigstock
Knowledge is power in that it results in effective marketing campaigns, which is perfect for a growing company like Knight Composites. In his new role, Robertson will direct sales team expansion and head up global marketing initiatives for the company. By combining his experience with Jim and Beverly’s, Robertson is sure to bring the company to the next level marketing-wise.
Beverly Lucas, Knight's CEO, commented on the company’s growth and the need for a new team member by saying, “Knight is quickly establishing itself in key global markets and we're not seeing any slowdown in terms of gaining traction with IBD's and consumers alike. We've been working nonstop over the last year or so and, to that end, we have some incredibly exciting product and partnership announcements to make over the course of the next couple of months.”She continued, “We're at a pivotal junction in our development and we're excited to have Tyler join us.”
Robertson, who worked as marketing director at Cyclone Bicycle Supply before this appointment, is excited to start anew within the industry that he loves. “Knight continues to expand, it presents a great opportunity for me to focus on building one of the most exciting new brands in the market today, as well as continuing to grow relationships with both new and current customers alike,” said Robertson. “I'll be supporting the sales team by reviewing our distribution strategies, providing a strong focus on key market segments and structured approach as we expand our presence across all categories and introduce new models and components in 2017.”
Edited by Maurice Nagle