Apple Introduces Best iPod touch Yet

Apple has introduced the best iPod touch yet and unveiled a new lineup of colors for all iPod models, including space gray, silver, gold, pink, and blue. The iPod touch features a new 8-megapixel iSight camera, an improved FaceTime HD camera, the Apple-designed A8 chip, and even better fitness tracking with the M8 motion coprocessor. “iPod touch gives customers around the world access to Apple Music, the App Store, and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod, and iOS Product Marketing. “With big advancements like the A8 chip and the 8-megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows, and movies.”

Introducing Apple Music — All The Ways You Love Music. All in One Place.

Apple today unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a streaming music service, a worldwide live radio station broadcasting 24 hours a day, and a new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music with the expertise of world-class experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV, and Android phones. Apple Music will be available starting June 30 in over 100 countries. “We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio, and an exciting way for fans to connect with artists.”

Apple Previews iOS 9

Apple today unveiled iOS 9, giving a preview of new iPhone, iPad, and iPod touch software that will be available this fall. In this upcoming release, iOS devices become more intelligent and proactive with powerful search and improved Siri features — all without compromising users’ privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side, or with the new Picture-in-Picture feature, to keep watching a video while browsing the web, composing email, or using any other app. “iOS 9 is packed with more intelligence throughout, and delivers big updates to the apps customers use most — Maps supports public transit, a redesigned Notes app provides great new ways to capture ideas, and a beautiful News app delivers content that’s personalized to your interests,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With our new iPad features, users can take advantage of the power of iPad, working in two apps at the same time with Split View, Slide Over, or Picture-in-Picture.”

Apple Announces News App for iPhone and iPad

Apple today unveiled an all-new News app delivering the best news reading experience on any mobile device. Available with iOS 9 this fall for iPhone and iPad, News combines the visually rich layout of a magazine with the immediacy and customization of digital media. News follows over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later. News is powered by the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts. “News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN, and Bloomberg.”

Apple Announces OS X El Capitan

Apple today announced OS X El Capitan, a new version of OS X that refines the Mac experience and improves system performance. Building on last year’s release of OS X Yosemite, El Capitan introduces enhancements to window management, built-in apps, and Spotlight search, and makes everyday activities faster and more responsive. Metal, Apple’s breakthrough graphics technology, is integrated into El Capitan, delivering systemwide performance gains and enabling games and pro apps to tap into the full power of Mac graphics processors. “OS X delivers unparalleled integration between Mac hardware, iOS devices, apps, and online services, and has helped Mac sales outpace the PC industry every year for the last decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Customers loved last year’s landmark OS X Yosemite release and made it the fastest-adopted PC operating system ever. With El Capitan, we’re further refining the Mac experience with enhancements to window management, Spotlight, and built-in apps, and improving performance so everyday activities — from launching apps to accessing email — are faster and more responsive.”

Apple Previews New Apple Watch Software

Apple today previewed watchOS 2, the first major software update for Apple Watch, giving developers the tools to build faster and more powerful apps running natively on Apple Watch. Starting today, developers can take advantage of innovative hardware features of Apple Watch including the Digital Crown, Taptic Engine, and heart rate sensor, along with software APIs to build new app experiences. Available to Apple Watch users this fall, watchOS 2 also includes new watch faces, third-party app information as watch face complications, and new communication capabilities in Mail, Friends, and Digital Touch. “We are thrilled with the feedback we’re getting from Apple Watch customers, and after just a few weeks of availability we’re excited for developers to start building native apps for watchOS 2,” said Kevin Lynch, Apple’s vice president of Technology. “We think Apple Watch users will love being able to see information from their favorite apps right on the watch face, and enjoy the many new experiences developers will dream up now that they have access to even more innovative features of Apple Watch.”

Apple Pay Giving Shoppers Even More Ways to Pay

Apple today announced Apple Pay is adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will also give shoppers more ways to pay in the U.S., expanding merchant acceptance to over one million locations next month and bringing support for Discover this fall. With this addition, Apple Pay will accept credit and debit cards across all major card networks, issued by the most popular banks, representing 98 percent of all credit card purchase volume in the U.S. “Apple Pay has kicked off a new era of payments and our users love the incredibly easy, secure, and private way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay.”

Apple Pay Coming to the UK

Apple today announced that starting next month, Apple Pay will be available to customers in the UK, bringing them the easy, secure and private way to pay. At launch, over 250,000 locations will accept Apple Pay, with support from eight of the UK’s most established banks, across all of the major credit and debit card networks. “We’re thrilled to bring Apple Pay to the UK with support at launch from the most popular banks, an incredible roster of merchants, and many of our users’ favorite apps.” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

Apple Introduces 15-inch MacBook Pro with Force Touch Trackpad and New $1999 iMac with Retina 5K Display

Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life, and faster discrete graphics. Apple also introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a 14.7 million pixel display, quad-core processors, and AMD graphics, and lowered the price of the top-end iMac to $2,299. “The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage, and longer battery life to the 15-inch MacBook Pro with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”

Apple Announces New Environmental Initiatives in China

Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. “Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect — and create — as much sustainable working forest as needed to produce the virgin paper in our product packaging.” Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.