November 23, 2015
Imagine if only your marketing messages, not your competitors’, were seen.
More than two hundred million global Internet users block ads and in the US alone this past year, the market has grown by 40%. Even more of an industry concern, Apple’s iOS9 now permits ad blocking on around a billion devices!via Pixabay
Quite often, users choose to block ads because they are sick of seeing unrelated and irrelevant messages. Even more of a nuisance is seeing advertisements for products already purchased.
The good news is, there is a simple way to get marketing messages through ad blockers using turnkey, content-driven online community sites (OCs) from TMC. Using proprietary, content-targeting, 80% of TMC Online Community sites rank on the first page of search results – even if an ad blocker is used.
The question worth asking is, won’t this upset ad blocked users? So far, it hasn’t been an issue. Most likely because of the nature of the solution. For example, an OC which focuses on coffee, containing articles about grinding or brewing techniques would likely be a welcome place for related ads. This same concept holds true for many markets such as technology, finance and healthcare.
Companies of all sizes, from 10 to 10,000 employees, use OCs to gain traffic and position themselves as leaders by literally “owning their selected term” in search engines. They even build numerous communities to position themselves as leaders in multiple spaces while gaining search and social traffic in the process.
OCs target buyers while in the frame of mind to learn and purchase. OCs are virally spread through social networks and can become the core of your social strategy. Marketing through education has worked for decades and a premium TMC OC with expert designers and editors supplied, is a surefire way to keep the concept working for your business - while building your traffic and awareness.
It is very different from your website - it is a more neutral area which acts as an internet safe-zone between you and the potential-customer looking to learn more about the market you serve.
Ad-blocking is the greatest threat the online marketing business may have ever faced but if you arm yourself with the right tools, what experts are calling ad-mageddon will be nothing more than a speed bump on your path to success.
Thanks for reading this article about marketing on a sponsored Mad Marketer online community, The Mad Marketer.
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